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Nachiket Pai Get in touch →
Actively interviewing · Analytics · Growth · SEO/GEO · AI

I build the growth engine behind a brand.

The store, the ads, the email, the SEO and GEO, and the dashboard the CEO runs it all from. I built them for Summit Nutritions from launch day, plus the AI automations that take the busywork off the team. Marketer who can build, analyst who can sell.

See the work → See my resume → For hiring teams →
8
Parts of a brand’s go-to-market I built
10
Data sources in the CEO’s dashboard
10+
Automations running in production
180
Ad creatives reviewed before launch
Selected work

Work that moved a real business.

Six write-ups, each built around what I found, what changed because of it, and how I know it’s true. Every one opens with a 20-second summary. Business figures stay private at my employer’s request; the thinking doesn’t.

Case Study · Flagship 5 min read
8 parts of the go-to-market, built from launch

Building a Brand From Launch Day

The Shopify store, tracking, Meta and Google ads, creative, email, SEO/GEO, and the CEO’s one-screen dashboard.

Shopify Meta + Google Brevo
Read the case study
Case Study · Analytics 6 min read
1 screen the CEO checks daily

The Whole Business, on One Screen

Ten data sources, eleven plain-English pages, every number explained. The dashboard the CEO opens every morning.

Attribution Cohorts Reconciliation
Read the case study
Case Study · Strategy 5 min read
1 model what a customer is worth

Knowing Exactly What a Customer Is Worth

A customer-level unit-economics model and break-even grid, read in seconds.

Unit economics Statistics
Read the case study
Case Study · Paid media 5 min read
Cost / trial Cost / renewal the real scoreboard

A Creative Strategy for Meta, Built on Evidence

The symptom-first hook competitors run, why most "winners" were noise, and compliance in every launch call.

Meta Ads Ad Library Google Ads
Read the case study
Case Study · SEO & GEO 5 min read
6 schema types live on this site

Getting Found by Google and Cited by AI

Intent mapping, on-page and structured data, and answer-first content AI assistants can quote, inside health-claim rules.

SEMrush Schema.org llms.txt
Read the case study
Case Study · Lifecycle 4 min read
4 1 owner per email type

The Email Problem Wasn’t the Emails

Most customers were invisible to the email platform. Fixing that came before writing a single email.

Brevo n8n Shopify
Read the case study
Live in the wild

The Summit Nutritions store and ads from the account I run. All public: the ads are visible to anyone in Meta’s Ad Library.

Summit Nutritions store homepage
summitnutritions.com
Summit Nutritions ad: 63 cents a serving, pharmacist-formulated
Proof-led
Summit Nutritions ad: 1,500mg a serving
Concrete amounts
Summit Nutritions ad: Hate swallowing pills? Take two gummies
Problem-first hook
About

IT → Sales → Marketing → Analytics → AI champion.

The thread that connects a decade of IT, sales, marketing, a master’s in analytics, and a nights-and-weekends obsession with AI: I help teams move faster with the right tools.

  1. 💻 2015–19
    Mumbai University · India

    Built the IT foundation

    Bachelor’s in Information Technology. Picked up the engineering best practices and systems-thinking habits that show up later in everything I build — how data flows, why APIs are shaped the way they are, when to debug vs. when to redesign.

    Information TechnologySystems thinking
  2. 📍 2019–20
    Bon Appetit · Mumbai, India

    Got serious about Digital

    Ran paid social and content end-to-end. Grew their Instagram from 0 → 20K followers in 5 months. Learned what an audience actually responds to.

    Meta AdsContentAudience growth
  3. 🤝 2020–22
    BYJU’S · Surat, India

    Cut my teeth in sales

    Business Development Associate at BYJU’S (EdTech). Hit 70% of the annual target in 6 months and was named top 5% salesperson. The closest I’ve been to the customer.

    BYJU’STop 5% sales
  4. 📈 2022
    White Rivers Media · Mumbai

    Scaled to agency level

    Managed $100k+/month paid media across 6 global brands — including campaigns for Universal Pictures India (Jurassic World theatrical launch). Built dashboards and bidding frameworks that delivered a 1.4× lift in link-click ROI. Realised that ops > instinct at scale.

    Universal Pictures IndiaPaid media at scaleDashboardsPerformance ops
  5. 🎓 2023–24
    Clark University · Worcester, MA

    Pivoted into analytics

    MS Marketing Analytics. Served as Teaching Assistant for SQL with a perfect 5/5 student review. Coursework in Python, ML, statistics, and BI. Graduated Beta Gamma Sigma — top 10%. Started thinking in pipelines instead of campaigns.

    SQL TAPythonMLLooker StudioBGS honors
  6. ⚡ 2024 → now
    Summit Rx Inc · New Jersey · CURRENT

    Became the AI champion

    Sr. Marketing Data Analyst. Pitched ChatGPT, Claude, and n8n to leadership and got all three adopted. Built 10+ production workflows that run on their own, a 10-source analytics dashboard the CEO runs the business from, and a rebuilt email lifecycle. Run paid media across Meta and Google, and own SEO and GEO so the brand shows up in Google and in AI answers. I have direct CEO and senior-leadership access. If a tool helps the team move faster, I can pitch it Monday and ship by Friday.

    n8nClaudeAnalyticsMeta + Google AdsLifecycle emailSEO & GEO
In motion

Orchestration is the skill.

Every tool in orbit has shipped real work. The tools change. The skill of wiring them together doesn't.

Stack

The stack I actually use.

Not a wishlist — every tool below has shipped work behind it. Featured tools first, then grouped by the job they do. The same skill works on whatever stack your team already runs; these are the tools I happen to live in.

n8n logo
n8n
Automation platform — like Zapier but more flexible
30+ workflows built 10 live in production
See in action →
HubSpot logo
HubSpot
CRM operations · custom workflows
3 yrs daily use Lead-attribution system live
See workflow →
Claude logo
Claude
My preferred AI assistant — agents + content
4 agents across Claude's 3 model sizes Tuned for cost + speed
See orchestra →
Shopify logo
Shopify
E-commerce platform — theme code, deep customisation
summitrxusa.com in production Hands-on with theme code, not just admin
See projects →
01

AI & Automation

n8n (advanced) Claude & Anthropic API ChatGPT & Custom GPTs Claude Code MCP Zapier Make Higgsfield
02

Marketing Ops & CRM

HubSpot Attribution Brevo LeadSquared GTM A/B Testing Lifecycle email Seal Subscriptions
03

Analytics

Looker Studio GA4 Google Cloud Console Tableau Cohort & LTV analysis Unit economics SQL Python
04

E-commerce & Web

Shopify (theme code) WIX Canva
05

Digital

Google Ads Meta Ads LinkedIn Ads Amazon Ads Meta Ad Library research Google Analytics
06

SEO & GEO

GEO (AI search visibility) Technical & on-page SEO SEMrush Google Search Console Schema.org structured data llms.txt · AI crawlers Keyword-to-intent mapping AI referral tracking (GA4)
07

Operating style

Ship > slides One workflow at a time Office hours Runbooks
Interactive walkthrough

Three workflows. Two live at Summit Rx, one personal build.

The screens below walk you through how each workflow coordinates its real APIs, in real time. The two Summit Rx workflows are running in production today; the LinkedIn content stack is a personal one I'm finishing now (and planning to bring into Summit Rx after that). Each visualisation is sanitised so I'm not exposing live credentials or real customer data — the structure is the real thing.

Live demo

I don't just talk about AI automation.
I build and run it.

An interactive walkthrough of three workflows. The first orchestrates six smaller workflows to ship a LinkedIn carousel built from this week's news — that one's a personal stack I'm finishing now (planned for Summit Rx after launch). The second auto-syncs leads from a website form into the CRM with full ad-source attribution attached (Pify, a Shopify form app, into HubSpot; the pattern works with any form builder + any CRM). The third logs every website visit into a Google Sheet so we can see which ad campaigns actually convert. Each visualisation shows how the real services talk to each other — sanitised so I'm not exposing live credentials. The architecture stays the same whatever tools your team uses; only the endpoints change.

3 workflows 8 APIs real tool-authentic output
The tools this demo talks to 8 of 8 live

These are the 8 services my production workflows actually call. The walkthroughs below show how they coordinate — without exposing the live credentials or real customer data.

ALL 8 TOOLS READY handing off to the workflows
↓   starting the demo   ↓

Click a tab to switch workflows · scenarios* + interactive controls live inside each *On mobile, swipe right on the tab row to see all three.

Personal build Personal stack. Built and tested end-to-end on my own infra; planned to bring into Summit Rx after launch.
● Content Stack Research Publisher First-Cmt AI Agents Err Alerter Token Refresh

Scenario

Six workflows · one post · coordinated timing

Trigger

Telegram command from my phone

n8n_content_bot 10:42 AM
/post_carousel growth_tips_v3
n8n · Content Stack · exec #—
Idle
TRIGGER POST GOES LIVE ENGAGEMENT LOOP ALWAYS-ON INFRA Telegram webhook one command from my phone PDF Carousel Publisher slides → LinkedIn doc TXT Text Post Generator Claude distills today's insight in LinkedIn Post live on the feed · URN assigned urn:li:share:— First-Comment Bot wakes at T+45s · Claude Haiku writes & posts value-add comment U Lead-Magnet DM Bot wakes at T+2h · Unipile scan personalized DMs · skips dupes Error Alerter catches anything · pings me OAuth Token Refresh silent-expiry guard · monthly

Execution log

Real-time events across the 6 workflows

Press ▶ Orchestrate to coordinate all six.
6Coordinated workflows
45s + 2hAsync timing gates
Claude HaikuFirst-comment brain
Unipile1st-degree filter + DMs
▸ WHAT THIS WORKFLOW SHIPS TO LINKEDIN Swipe the carousel · this is the format the pipeline publishes (sample content shown — production posts pull from real news APIs)
Read more about this build · related article (case study coming after launch)
Article · 5 min Claude Haiku vs Sonnet — picking the right model for each step Article · 6 min The middleware pattern — how to wire any tool to any other tool with n8n

Coming soon: the full carousel-stack case study lands once this is live and has run for a few weeks. Want a similar setup for your team? Talk to me →

More builds

More builds · automations in production.

The smaller systems that run every day at Summit Rx. Each one removed a manual job for good.

● Live Work · Summit Rx · Automation
01
🎯 Manual copy-paste, killed · <10s from form submit to HubSpot + Slack

Pify to HubSpot — automated, and attributed.

Every Pify form lead used to be a manual chore — log into Pify, copy details, paste into HubSpot, guess at the source. Now n8n pipes leads in instantly with the real ad source baked in. Sales sees them in Slack within seconds; marketing finally has real attribution to spend against.

n8n Pify HubSpot UTM + click IDs
Read the case study
● Live Work · Summit Rx · Automation
02
⏰ 0 follow-ups missed · pipeline self-reminds

Sales Pipeline Task Automation

When a deal moves stages in HubSpot (the CRM), follow-up tasks are auto-created and assigned to the right rep with the right due date. The CRM does the remembering, not the human — so nothing falls through the cracks.

n8n HubSpot
● Live Work · Summit Rx · Automation
03
✉️ ~30 min/day saved per sales rep

AI-Drafted Sales Reply Workflow

Inbound email arrives → ChatGPT reads it, looks up the prospect's history in our CRM, and drafts a personalised reply → the sales rep reviews, edits, sends. Kills the blank-page problem, keeps a human in the loop on every send.

n8n ChatGPT HubSpot Gmail
Read the case study
● Live Work · Summit Rx · Automation
04
🎨 Daily marketing-team use · brand voice encoded

Brand-Voice Custom GPT for Email

A specialised version of ChatGPT that knows Summit Rx's voice — built using Custom GPTs (OpenAI's feature for creating company-specific chat tools) and trained on the team's best past emails. Marketers drop a brief in, drafts come out sounding like us, every time.

OpenAI Custom GPTs Brand library
Read the case study
⚙
Want any of these as a runnable n8n template?
Email me with the project name. I'll send the sanitized JSON within 24 hours — same way I deliver them to anyone who comments "workflow" on my LinkedIn.
Request a workflow →
Notes

Field notes from real workflows.

5–7 min reads. Specific, not theoretical.

Article · 5 min

Why your CRM is lying to you about lead source

The polite fiction that “Direct Traffic” is — and what to actually do about it.

Read note Article · 5 min

When to use Claude Haiku vs Sonnet (and when it doesn’t matter)

A practical rule-of-thumb from running them both in production. Hint: caching matters more than model choice.

Read note Article · 6 min

The form-to-CRM gap nobody talks about

Why your “integrated” form is quietly losing 40% of the data your sales team needs.

Read note
How I actually work

What it’s like to work with me.

Tools and metrics aside, here’s how I actually show up.

FAQ

Questions people ask first.

Quick answers to the things that come up before the first call. If yours isn’t here, email is faster than searching.

Are you actively interviewing right now?
Yes. Currently Sr. Marketing Data Analyst at Summit Rx Inc and looking for a full-time team to grow this with at scale. Recruiters: /hire has the 90-second view (status, visa, references, contact).
What’s your visa status? Can you transfer H1B?
On H1B since October 2025, open to transfer sponsorship. Transfer typically takes 6–8 weeks (I-129). I’m comfortable answering more specific timeline / priority-date questions on a call.
What tools do you use most?
Daily: n8n, Claude (Anthropic API), ChatGPT, Shopify, Meta Ads, Google Ads, GA4, Brevo, HubSpot, SEMrush (SEO & GEO). Comfortable with Salesforce, Pipedrive, Marketo, Pardot, JavaScript, Python. Tools are interchangeable — the skill is reading a workflow and shipping the pipe.
How long does a typical project take?
The case studies on this site each took 2–3 weeks of focused build time at Summit Rx. A new automation in a similar shape (lead attribution, AI drafting, custom GPT) typically lands in 2–4 weeks once requirements are clear.
Do you have a code repo I can browse?
Yes — github.com/Nachiket1997. The portfolio site itself is open-source and the n8n workflow exports are available on request (just email me with the project name and I’ll send the sanitised JSON).
I just want to chat / pick your brain. Is that OK?
Always. Email is best — nvpai97@gmail.com. I reply within 24 hours, usually faster. No deck required, no agenda. Happy to jump on a 30-min call if you’d rather chat live than type.
Will you join my team / how do I make a strong offer?
Strong offers usually share three things: (1) real problems I’d be solving (not “wear many hats”), (2) a team that already values measurement and shipping over meetings, and (3) clarity on H1B sponsorship. The pay range matters, but the shape of the work matters more. Email me with the role and I’ll love to share directly whether it’s a fit.
Contact

Let's build something.

Hiring for RevOps, lifecycle, or AI enablement? You're in the right place. I reply to every message — including the cold ones.

⚡
Reply within 24 hours
Even on weekends if I am available
🎁
A workflow JSON, free
Mention any case study and I'll send the n8n template
🤝
No-pressure first chat
15 min. We figure out if there's a fit. No deck.
Email me → DM on LinkedIn ↗

From a recruiter? Try the 90-second view →

Actively interviewing · Analytics · Growth · SEO/GEO · AI