Summit Nutritions launched in spring 2026 as a direct-to-consumer supplement brand. I built a major part of how it goes to market: the Shopify store, the tracking underneath it, Meta and Google ads, creative, email, SEO and GEO, and the dashboard the CEO runs the business from.
A new brand has nothing: no store, no audience, no data, no history of what works. And a supplement brand in a regulated health category can't move fast and break things. Every ad, page, and email has to be defensible.
Everything was needed at once, and it all had to connect: the ad has to match the page, the page has to feed the data, and the data has to tell the owner what to do next.
I built and ran the Shopify store from launch (theme code, product pages, the subscription offer) until a dedicated software team took it over. The storefront and product pages below are live at summitnutritions.com.
Public sources: summitnutritions.com and Meta Ad Library.
Built and maintained the store end to end: theme code in Liquid and JavaScript, product pages, the subscription offer flow, and forms. When the company brought in a dedicated software team, I handed it over with a runbook.
A UTM convention for every link, click-ID capture, and an attribution field on every order, so each sale can be traced back to the ad, email, or search that started it.
Read the case study → 03 · Paid mediaAccount structure, creative testing, and compliance in a restricted health category, with success judged on paid renewals rather than first orders.
Read the case study → 04 · Creative & content180 ad files reviewed before launch, competitor research in the Ad Library, organic Instagram plans, and a brand-voice Custom GPT so the whole team writes like one brand.
Read the case study → 05 · LifecycleAudited four sending systems and rebuilt the program around the subscription billing calendar: welcome, onboarding, win-back, referrals, reviews.
Read the case study → 06 · SEO & GEOKeyword-to-intent mapping, product titles and descriptions, structured data, and answer-first content written inside supplement-claim rules.
Read the case study → 07 · AnalyticsTen data sources joined every hour into the dashboard the CEO opens every morning, with every number explained and reconciled to the cent.
Read the case study → 08 · StrategyA customer-level unit-economics model that tells the CEO how much the business can afford to pay for a customer, and which levers move it most.
Read the case study →“Most marketing people can’t build automations. Most automation builders don’t understand marketing. Nachiket does both.”
SUMIT SALIA · CEO, SUMMIT RX INC
Business figures (revenue, spend, conversion and retention rates) stay private at my employer’s request. Happy to walk through the real work on a call.