Nachiket Pai

Sr. Marketing Data Analyst

Summit Rx Inc · New Jersey · June 2024 – Present

• Pitched ChatGPT, Claude, and n8n to the CEO and senior leadership; drove company-wide adoption and now lead AI tooling decisions. Built a brand-voice Custom GPT the marketing team uses weekly (~50% faster first drafts).
• Built a 10-source analytics pipeline on n8n (Shopify, Meta Marketing API, Google Ads, GA4, Seal Subscriptions, Brevo and more) with hourly refresh and a 9-page leadership dashboard covering cohort retention, LTV:CAC, break-even CAC, and first-touch attribution.
• Audited that dashboard order-by-order against Shopify payments and Meta billing; found and fixed 9 root-cause data defects (discounts, refunds, double-counting, timezone, a silently failing API permission, pixel over-reporting) and reconciled revenue to Shopify to the cent.
• Run paid media across Meta and Google: triaged 180 creatives (30 concepts) for performance and ad-policy/FTC compliance, rebuilt the Meta account into Scale/Test campaigns judged on cost per paid renewal, and wrote a 25-asset policy-compliant Google Ads set.
• Built a customer-level unit-economics model with sensitivity analysis and confidence intervals on campaign CPA, shifting strategy from ad optimization to retention and offer design.
• Rebuilt lifecycle email in Brevo after auditing 4 sending systems: an n8n checkout pipeline so guest checkouts can be recovered, ~9 automations across 7 stages, 11 new emails, frequency rules, and unified UTMs.
• Built an AI-drafted sales reply workflow (n8n, ChatGPT, HubSpot, Gmail) saving ~30 min per rep per day, plus stage-based follow-up task automation in HubSpot.
• Shipped lead attribution into HubSpot: form leads carry the original ad click ID, closing direct/none gaps; lead-to-CRM time fell from hours to under 10 seconds.
• Owned the Shopify site build (Liquid + JS) and its SEO and GEO: SEMrush keyword research, on-page and schema fixes, and answer-first content so the brand is cited in ChatGPT, Perplexity, and Google AI Overviews.

Teaching Assistant — SQL Course

Clark University · Worcester, MA · January 2024 – May 2024

• Earned a perfect 5/5 student review for instructional support personalised for each student across 2 batches throughout the semester.
• Held weekly office hours and graded SQL coursework for graduate students in the MS Marketing Analytics program.

Media Executive

White Rivers Media · Mumbai · April 2022 – December 2022

• Managed $100K+/month in paid media across 6 global brands including Universal Pictures India and Pernod Ricard.
• Delivered a 1.4× lift in link-click ROI through a rebuilt bidding framework and dashboard overhaul.
• Executed campaigns for Jurassic World and other Universal Pictures India theatrical releases.
• Built pitch decks, media plans, and campaign dashboards that translated paid media data into clear narratives for client teams.
• Earned certifications in Google Ads (Display, Search, Shopping, Video), Google Tag Manager, and Meta Blueprint.

Business Development Associate

BYJU’S · Surat, India · November 2020 – March 2022

• Hit 70% of the annual sales target in 6 months. Awarded top 5% salesperson after delivering 4× sales.
• Held a 100% customer retention score through the 15-day refund window.
• Mentored 4 trainees end-to-end through the sales cycle. All four received offers, against a 40% baseline conversion.

Digital Marketing Executive

Bon Appetit · Mumbai · August 2019 – October 2020

• Grew Instagram from 0 → 20K+ followers in 5 months via paid social and content strategy.
• Owned Meta Ads account and day-to-day content calendar.