Nachiket Pai

Sr. Marketing Data Analyst

Summit Rx Inc · New Jersey · June 2024 – Present

• Pitched ChatGPT, Claude, and n8n directly to the CEO and senior leadership; drove company-wide adoption and now lead AI tooling decisions across the business.
• Built an AI-drafted sales reply workflow on n8n, ChatGPT, HubSpot, and Gmail. Inbound emails trigger a context-aware draft pulled from deal history; the rep reviews and sends. Saves ~30 minutes per day per sales rep, around 500+ hours per year on the team.
• Shipped smart lead attribution into HubSpot. Form submissions now carry the landing-page session URL as the source, killing direct/none attribution gaps. Lead-to-CRM time dropped from hours to under 10 seconds.
• Built pipeline task automation that auto-generates assigned follow-up tasks for sales agents based on lead stage.
• Built a Custom GPT on the Summit Rx brand library, used weekly by the marketing team for on-brand content drafts. About 50% faster first drafts versus generic ChatGPT.
• Develop marketing and business strategies by collaborating with cross-functional teams like content, operations, product, and sales.
• Owned the Shopify website build and maintenance end-to-end (theme code, Liquid + JS), until the company onboarded a dedicated software team, then handed off with a runbook.
• Built business dashboards surfacing performance, insights, and recommendations, with process maps that explain how each workflow runs for both technical and non-technical stakeholders.

Teaching Assistant — SQL Course

Clark University · Worcester, MA · January 2024 – May 2024

• Earned a perfect 5/5 student review for instructional support personalised for each student across 2 batches throughout the semester.
• Held weekly office hours and graded SQL coursework for graduate students in the MS Marketing Analytics program.

Media Executive

White Rivers Media · Mumbai · April 2022 – December 2022

• Managed $100K+/month in paid media across 6 global brands including Universal Pictures India and Pernod Ricard.
• Delivered a 1.4× lift in link-click ROI through a rebuilt bidding framework and dashboard overhaul.
• Executed campaigns for Jurassic World and other Universal Pictures India theatrical releases.
• Built pitch decks, media plans, and campaign dashboards that translated paid media data into clear narratives for client teams.
• Earned certifications in Google Ads (Display, Search, Shopping, Video), Google Tag Manager, and Meta Blueprint.

Business Development Associate

BYJU’S · Surat, India · November 2020 – March 2022

• Hit 70% of the annual sales target in 6 months. Awarded top 5% salesperson after delivering 4× sales.
• Held a 100% customer retention score through the 15-day refund window.
• Mentored 4 trainees end-to-end through the sales cycle. All four received offers, against a 40% baseline conversion.

Digital Marketing Executive

Bon Appetit · Mumbai · August 2019 – October 2020

• Grew Instagram from 0 → 20K+ followers in 5 months via paid social and content strategy.
• Owned Meta Ads account and day-to-day content calendar.